I’m Obsessed with Review Scores!

February 12, 2018
Online reviews play an important role in deciding where to book a room
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When choosing a place to vacation, most people today go to one of the popular websites to find their perfect spot. Price, of course, is certainly a driving factor that a person uses in the selection process. But, in addition, filtering results based on desired criteria helps locate the perfect locale.

Osturňa is at a disadvantage right off the bat. Virtually no one types “Osturňa” as their destination, and why would they? We are surrounded by many popular tourist resorts with thriving tourist businesses of their own and which do well almost all year round. What does Osturňa have to offer?

In terms of organized tourism, Osturňa has nothing to offer. The village is made up of less than 300 citizens. We have one potraviny, one krčma, one church, and one penzión. Except for summer, when older adults return to relax in their parents’ now empty homes and bicyclists venture over the Magura mountain range for a thrilling view, the village is amazingly quiet and peaceful. As one often hears, Osturňa is at the end of the world.

Herein lies the paradox. Our lack of an organized tourist business is precisely our strongest selling point. This is a place to get away from the masses of people. Hike into the forest to pick mushrooms and blueberries, walk the road and examine our many historic wooden houses. Look to the sky after a brief summer shower to catch a frequent rainbow. As I’ve said before, Osturňa is a magical place.

Some people discover Osturňa only by accident, or because other “more desirable” locations were fully booked. Others base their search on reviewers’ ranking. And this is where I have become obsessed.

Online reviews play an important role in deciding where to book a room. We received five stars out of five on one website, while another keeps us teetering between 9.5 and 9.6 out of a possible 10. Still in the category of “exceptional,” I am not satisfied with a 9.5. I want a 9.8 or 9.9, and I think the penzión deserves that rating. What confuses me to no end is that guests will come, have a great time, write that “everything was wonderful, just like home,” and then give us a score of 8.5 out of 10.

We absolutely do our best to ensure our guests feel at home. But we like to believe that the penzión is better than home, unless of course you already have maid service, fresh cut flowers in your room, access to exquisite cuisine, and amazingly comfortable beds with high quality linens and towels. If our guests think of their own home as a “9,” then certainly the penzión deserves a “10.”

I keep a running tally of reviews, with averages carried out to five decimal places. When a new review comes in, I hold my breath and then click. They were very nice people, I think to myself. They seemed to have had a great time. Upon leaving, they told us how much they enjoyed their stay and promised to return in the summer. So why the 8.5?

Yes, any score between 7 and 9 is considered “good.” But this place is not just “good,” it is extraordinary in so many ways. We work very hard to make it so. And I’m going to get that 9.8 if it kills me!